Marketing data analysts use statistics to help companies Market effectively and efficiently with the resources they have sometimes they work on things like lead sources campaign analysis A B testing and that they look overall at how much is the company spending marketing a certain type of customers versus theReturn that they're getting on those Investments this is a field that you can switch to from another analytics Niche or sometimes people grow into a marketing data analyst role from another marketing background if they really like the technical end of things

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