Welcome to Our Qbank Webinar: A Powerful DAM Setup for Unstoppable Retail Growth

Welcome to our Qbank webinar! We are thrilled to see so many of you joining us today. In this webinar, we will be discussing a powerful Digital Asset Management (DAM) setup for unstoppable retail growth. My name is Alexandra Hagmann, and I’m a DAM expert here at Qbank. I will be hosting this webinar for you today.

Why Do Retailers Need a DAM?

Before we dive into the retail part of DAM, let’s briefly discuss what DAM is for those who are new to the topic. Digital Asset Management is all about organizing, storing, and distributing digital assets and content. These assets can include images, videos, presentations, and documents. At Qbank, we help customers reduce manual work by simplifying and automating the work with assets. For example, we automate the formatting of assets for different platforms. We also help ensure brand consistency by managing and controlling the usage of assets in an organization. Additionally, we help customers maximize findability by using metadata to reuse content instead of always creating new content. Lastly, we help customers save time by integrating Qbank with different systems, such as CMS, to get the right format of an asset to the right system.

Now, let’s jump into the retail part of DAM. Why should retailers use DAM? Firstly, DAM provides centralized management of digital assets. Retailers often have a large volume of digital assets, including product images, videos, and marketing material. DAM provides a centralized location for managing and organizing these assets, making it easier for retailers to access and use them. Secondly, DAM improves efficiency by streamlining the process of creating, managing, and distributing digital assets. It can automate tasks such as file conversion and resizing, saving retailers a significant amount of time and effort. Thirdly, DAM ensures consistency in branding. It helps retailers maintain a strong brand image and deliver a consistent customer experience across all channels. Fourthly, DAM enhances collaboration by allowing multiple teams to work together on digital assets. This is especially helpful for retailers with virtual teams spread across different locations. Lastly, DAM provides enhanced security by giving greater control over who can access and modify digital assets. It can also track usage and ensure compliance with copyright laws, protecting retailers from legal issues.

Challenges for Retailers

Many retailers face challenges in managing and distributing product assets both internally and externally. It can be difficult to collaborate and share material, resulting in unnecessary manual work and a high risk of human error. Inconsistency in branding can also be a challenge, as retailers may struggle to keep track of the latest versions of assets and where they are being used. Additionally, it can be time-consuming to find assets if they are stored on individual computers or servers. This can lead to the need to create new materials instead of reusing existing ones. DAM is a solution that addresses these challenges and provides a more efficient and organized approach to managing digital assets.

DAM as Part of the Ecosystem

When we talk about DAM, we view it as an asset-first approach. This means that all original assets should be stored in a DAM and should always come from the DAM, rather than being uploaded directly to other systems. By integrating other systems with Qbank, you can make Qbank the central store for all assets in your organization. There are different ways to retrieve assets and information to your DAM. For example, you can create a collaborative site called “Move Board” in Qbank for suppliers to share assets and metadata directly. You can also integrate your DAM with your PIM system to receive product information and connect it with the right product image in Qbank. Additionally, you can integrate with third-party databases, such as Validu, for specific industries like food and grocery.

For outbound distribution, you can share assets with resellers or stores and also share product information if you have retrieved it from a PIM system. Qbank offers media portals and mood boards for sharing assets and collaborating with stakeholders who may not have direct access to your DAM. By integrating Qbank with other systems such as CMS, marketing automation, and social media platforms, you can publish assets in the right format and automate processes like cropping and resizing. Qbank offers endless integration possibilities to effectively retrieve and push out assets wherever they are needed in your organization.

Key Features of Qbank for Retail Customers

Qbank offers several key features that retail customers appreciate. These features include:

• File Name Marketing: This feature automates the tagging of assets by mapping naming standards to certain properties in Qbank. By naming files in an efficient way, retailers can minimize the manual tagging of metadata.
• Auto Publish: This feature allows for automatic publishing of assets to integrated systems based on predefined rules. For example, if an asset is tagged for Instagram, it can be automatically published to a social media tool like Brandwatch.
• Templates: Qbank allows users to set up unlimited templates, which can be connected to different publishing sites or integrated systems. This ensures that assets are published with the correct formats and branding guidelines.
• Reverse Image Search: This feature allows users to search for the original high-resolution version of an image by dragging and dropping a low-resolution version into Qbank’s interface.
• Version Management: Qbank allows for the storage and tracing of different versions of an asset, making it easy to manage and track changes over time.
• Photo Order Tool: This tool enables retailers to create and manage photo orders for agencies or photo studios directly from Qbank’s interface.
• Banner Builder: Qbank’s Banner Builder feature allows for the automatic creation of personalized price offerings with input from promotional campaign tools. This can be used to generate price icons on top of pack shots, which can be published and used in apps and marketing automation tools.

Customer Case: A Retail Solution with Qbank

Now, let’s take a look at an example of how a retail customer’s solution with Qbank might look. Please note that this is a larger solution, and many customers start with a smaller setup before expanding over time. Qbank is highly scalable to accommodate the needs of growing businesses.

In this example, Qbank reads information from the master data system to receive placeholders for product images. If an image is missing, Qbank automatically sends a message to internal or external resources to add assets to Qbank, such as through mood boards or the photo order tool. The images are then enriched with information from the PIM system and distributed to various systems, including CMS, e-commerce platforms, digital signage, stores’ point of sales, media portals, seller portals, and press portals. Qbank ensures that the assets are published in the right formats and with the correct naming patterns for each system or integration.

Frequently Asked Questions

Q: How can DAM help retailers improve efficiency?

A: DAM streamlines the process of creating, managing, and distributing digital assets. It can automate tasks such as file conversion and resizing, saving retailers a significant amount of time and effort.

Q: How does DAM ensure consistency in branding?

A: DAM helps retailers ensure that all digital assets are consistent with their branding guidelines. By managing and controlling the usage of assets, DAM helps maintain a strong brand image and deliver a consistent customer experience across all channels.

Q: Can DAM enhance collaboration among teams?

A: Yes, DAM allows multiple teams to work together on digital assets. This can be especially helpful for retailers with virtual teams spread across different locations. DAM provides a centralized location for collaboration and communication.

Q: How does DAM enhance security for retailers?

A: DAM provides greater control over who can access and modify digital assets. It can track usage and ensure compliance with copyright laws, protecting retailers from legal issues.

Q: What are some key features of Qbank for retail customers?

A: Some key features of Qbank for retail customers include file name marketing, auto publish, templates, reverse image search, version management, photo order tool, and banner builder.

Q: How scalable is Qbank for growing retail businesses?

A: Qbank is highly scalable and can accommodate the needs of growing retail businesses. Customers can start with a smaller setup and expand over time as their asset management requirements increase.

Q: How can I learn more about Qbank and its features?

A: If you would like to have a closer look at Qbank or learn more about its features, please feel free to contact us. You can find my contact details on the slide. We can schedule a demo or provide more information to help you understand how Qbank can benefit your retail business.

Q: Are there any upcoming webinars or events related to Qbank?

A: Yes, we have an upcoming webinar on June 1st with my colleague Daniel, who will be discussing managing documents in Qbank. We are also hosting an exclusive event at our office in Stockholm on May 25th. It will be an after-work event with inspirational speakers and an opportunity to mingle with Qbank customers and our team. We would love to see you there!

Thank you for joining us today. If you have any further questions, please don’t hesitate to reach out. Have a great day!